Monday, March 30, 2020
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Tag: AEC marketing

At the awards ceremony: The frustration (and virtues) of awards competition

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The annual Greater Ottawa Home Builders Association (GOHBA) Housing Design Awards gala has been something of a personal tradition for me and Vivian. I...

Bernie Siben’s BuiltEnvironment blog: A powerful resource built on years of...

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Bernie Siben has thrived as an independent marketing consultant for many years. He has an especially strong network within the Society for Marketing Professional Services...

Trends in building materials marketing: More of the same?

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Mark Mitchell's excellent Whizard Strategy Blog recently reported on 10 Trends in Building Materials Sales and Marketing in 2015. Mitchell focuses on consulting manufacturers in...

Looking into media relations and publicity: Your observations invited

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Yesterday's posting about media and publicity for AEC businesses invites some follow-up questions: Namely, how many businesses have really experienced the power of media...

Brand Constructors: A blog that brings the marketing agency to the...

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Perryn Olson's Brand Constructors blog (brandconstructors.com/blog) provides a refreshing perspective with a uniquely sensitive understanding of the special marketing challenges within the architectural, engineering and...