Monday, March 30, 2020
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Digging into hit rates: The devil is in the details

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In the previous post, I reported on Society for Marketing Professional Services (SMPS) Foundation research about hit rates. The report provides some industry-wide benchmarks, indicating...

The debrief: Can you read between the lines?

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Matt Handal has written recently about the debriefing process -- the opportunity you have after a competition (generally for public-sector work) has concluded for you to...

Quotable quotes: How to uncover your marketing inspiration

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After reviewing Matt Handal's interview with Robert Cialdini, I've been experimenting with marketing materials that apply Ciladini's "pre-suasion" concepts: Sharing apparently unrelated information or...

Thought leadership, populism, publicity and their amazing marketing opportunities and challenges

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There have been many surprises in the past couple of years, where the world defied expectations. Canada (where I live), moved from an alt-right...

Best laid plans: When you need to prepare for the unexpected

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There are paradoxes in business planning. You set out your expectations, budget, and schedule, prepare your resources, and then discover (generally) things don't quite...