You can read my e-book on the topic, but if you want some bite-size suggestions, this post 5 Social Media Marketing Trends for Construction Companies, will I think provide you with some useful insights.
Social Media Trend #1: Share Relevant Information
Your goal in publishing on Facebook, Twitter, and other social media channels, is to engage your audience using short, easily digestible and exciting bits of media.
Share information that will educate your customers and position you as an authority in your niche construction market. Photos, infographics, links to interesting articles, links to other posts, Twitter re-tweets, and your insights are great to share.
Your goal is to project a very real, relaxed (socially), easy-to-connect-with image. Do post a photo of your new piece of equipment, sharing what you’ll be able to do with it, or a picture of your office party, or your latest project. Test #1: If you are not having fun with social media it is not working for you (because you are not social).
Use the rule of thirds: (Source: Hootsuite)
- ⅓ of your social content should promote your business, convert readers, and generate profit.
- ⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or similar companies
- ⅓ of your social content should be based on personal interactions and build your own.