Yesterday’s posting about media and publicity for AEC businesses invites some follow-up questions: Namely, how many businesses have really experienced the power of media publicity, and was the experience good, or not so good?
I’m hoping to build from readers’ observations here, and through the weekly Construction Marketing Ideas newsletter and other sources, an insight into the extent of effective publicity results, and — from that — a better understanding of what works, and what doesn’t.
You don’t need to spend much time answering the three questions here; in fact, it will take you a couple of seconds if you’ve never had a publicity experience (but your response is still valuable.) If you’ve had some experience, you may wish to elaborate a bit.
You can keep your answer confidential, or let me know who you are. This would make sense (a) if you have a good-news publicity story and would like even more positive publicity, (b) you’ve had a bad experience but are willing to share the tale to help others avoid the same fate or (c) you would like to explore with me a publicity-building strategy for your own business.
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