Brian Javeline (myonlinetoolbox.com), who provides online marketing consulting services primarily for residential contractors, has posted a two-part YouTube video series to explain how to communicate effectively with your website developer. His point: If you express clearly (with succinct headlines and properly formatted explanations) your objectives, you’ll more likely achieve the desired results.
Most of us are not qualified web designers and while there are free or inexpensive website building tools out there, the fact remains that our skills most likely are moe within our trade/business and generally it is best to contract this work. However, just giving a designer a general assignment invites a response relying primarily on template or boilerplate material, which doesn’t express your unique advantages or localized/market-based objectives.
The key is to develop enough knowledge so you can (a) select your service providers wisely and (b) maximize their efficiency for your objectives. Here, Javeline provides some truly useful resources. His goal, of course, is to encourage you to use more of his services and he has an effective selling proposition if you are currently a residential contractor “relying” on word of mouth, free directory/listing sites and paid lead generating services. (Javeline advocates, rightfully, that you should avoid the third-party services and instead optimize your own website and marketing systems so that the leads come directly to you.)
Do you have success stories or experiences with website development and SEO? Please share them by comment or by email to email@example.com.