It isn’t too often that I encourage readers here to take a look at something that may be seen as competitive, but I think there would be merit for you to attend the Construction Marketing Association‘s (CMA) free webcast on Best Blogging Practices (focusing on architectural, engineering and construction).
The program starts Thursday, March 16 a 1 p.m. CST (Chicago time).
“Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” CMA chairman Neil M. Brown said in a statement. “The webcast will demonstrate how content and blogging builds search authority and thought leadership, drives sales leads, and social media engagement.”
Brown will act as moderator and will discuss blog design optimization, blog content planning, a blogging best practices checklist, and results measurement. Brown will be joined by panelists Kevin Enke, Bosch Power Tools marketing director, and Gabe Santi, Granger Construction marketing director, who will each share their own examples of blogging.
To register for this free webcast, click here.