The Yellow Sheet Construction Data Ltd. blog will only be relevant to you if you are looking to do business on Vancouver Island, in British Columbia, Canada. However, if you are in that market area (or wish to grow your business to the “island”), this blog will be one of the most useful ones in your marketing arsenal.
The Yellow Sheet service is a regional leads service, one of a few around North America that compete against the big players such as McGraw-Hill and Reed. The advantage of regional leads services, of course, is their focus and local knowledge — these smaller businesses truly understand their local markets and their leads are fresh, relevant and really helpful in your business.
Look at this recent posting, for example:
Greater Victoria is home to some of the fastest growing communities in British Columbia, and the same can be said for other communities on Vancouver Island. Today we’d like to take a look at the Comox Valley.
Cayet by Trilogy Development in Cumberland
Led by Vancouver-based Trilogy Properties and Josh Evans, who once led development in Whistler, The Cayet takes advantage of “The most affordable land prices in BC.” The 719-acre Cayet development in Cumberland, just outside of Courtenay, will cost $30 million dollars and will create an “instant town” with a shopping centre, office and commercial space and new homes. Unique along the Island Inland Highway, the development can be built along nearly three kilometres of highway frontage at Cumberland and about two kilometres along the connecting Comox Valley Parkway.
Trilogy is taking advantage of a growing population in the Comox Valley; of the 27 districts across the province, the Comox Valley region is growing 5th fastest, with 6.8 per cent growth over the past five years and is still growing at around 2 per cent a year. Major retailers such have Costco have already taken note of potential of the area by building new stores.
At the same time, there can be some challenges when deciding to develop property in the Comox Valley.
According to the Central Vancouver Island Home Builders’ Association, while the industrial DCC in Cumberland is lower than other parts of the Comox Valley, for office or retail the DCCs are higher than other parts of the province, notably the Fraser Valley. Higher DCCs may have contributed to less demand and therefore lower housing starts in the region over the past decade.
While this blog has a regional rather than widespread focus, I think it can set an example for contractors, services and others seeking to build a reputation within their communities. It is a worthy entry in the Best Construction Blog competition. Voting continues until April 1.