The Society for Marketing Professional Services (SMPS) College of Fellows recently released a report outlining results of a survey that “calls out” the major issues of the day (and looks retrospectively at how previous predictions fared.)
The results: These are the big areas of concern/change affecting the AEC industry, especially from a marketing perspective:
In order to obtain knowledgeable and insightful observations, the Fellows were asked to look to the future and identify some challenges in the A/E/C industry over the next seven to 10 years.
Much like the Looking Back questions in the survey, there was a variety of responses. However, also like that section, many of the responses could be grouped by similar topics. The most popular challenges that were identified together with their number of citations included:
- Staffing/Pending Talent Shortage/Attracting Talent (21)
- Intergenerational Workforce/Leadership Transition (11)
- Squeeze on Profitability/Commoditization (11)
- Adapting to Changes in Technology (11)
- Funding/Repairing Aging Infrastructure (8)
- Mergers & Acquisitions and Impact on Smaller Firms (6)
- Regaining Marketing Budget/Resources After Recession (5)
- Global Competition (4)
- Building Face-to-Face Relationships in a Digital World (4)
- Developing Seller-Doers (3)
- Diversity – Women & Minorities (3)
The talent shortage/staffing issue is interesting and significant, especially because the industry has just survived a jolting and career-damaging recession.