Measuring construction marketing social media return on investment (ROI)

In his Help EveryBody Everyday blog, Matt Handal tackles the question that should challenge AEC industry marketers:  Does our investment in time and resources on social media really provide a return on investment? Handal provides an indication that most marketers within this industry are having trouble tracking real business results from these initiatives.  There may [...]

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Social Networking and Construction Marketing: Can you have 500 (or 5,000) friends online?

Yesterday, in preparation for my presentation to the CSC Ottawa Chapter on Tuesday, Daniel Smith recorded this practice video. You can follow this link for more information and to register for this event.

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