Successful construction marketing: “Do what you love, and what you do well”

The mantra “follow your strengths” in co-ordinating your construction marketing is one of the fundamental themes in my Construction Marketing Ideas book and in one-on-one consulting.  Your strengths are your unique combination of interests/activities which you enjoy and you have real talent.  If you don’t want to buy the book (surely you will!), you can [...]

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Three rules for construction marketing success (for non marketers)

Here are three success rules for architectural, engineering and construction marketing Do what you love doing Many AEC professionals avoid business development and marketing activities because they believe they must “sell” and they want nothing to do with that.  This challenge can be overcome to a great degree by playing to your strengths — discern [...]

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Changing course

Years ago in university, one of my student newspaper peers told me:  “We can’t figure you out.  Sometimes you are brilliant but other times you are so dumb we wonder how you can get by.”  I appreciated  my colleague’s frankness because I constantly see this sort of imperfection in my life and I certainly see [...]

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We are shaped by our genes and environment. So are our current and potential clients.

This blog posting’s title is rather obvious but I think we risk losing our construction marketing direction if we fail to heed its message.  Marketing, after all, is about spurring current and potential clients to decide to do business with you.  If you can’t connect with them on a practical and emotional level, they will [...]

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Marketing compatibility: Doing what you (and your current and potential clients) enjoy

You can see the messages out there in the Internet space:  “No more cold calls” or “Unlimited qualified leads”.  Or you will receive a call from a smooth-talking salesperson asking you to support the local police association or a community charity with some program advertising.  Your heart, to do good, answers, and you say “yes”. [...]

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