Media pubicity: selling and buying

A representative of a new social networking site focusing on the AEC community sent me an email a about a week ago inviting me to review and consider publicizing his site.  I looked briefly at the email, decided not to delete it (most news releases find their way into the trash can) but didn’t rush [...]

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Communications/marketing consultants with talent

Sheesh, I’m in the business of offering media relations marketing and consulting services and here I am recommending potential competitors? Well, frankly, I respect talent and ability and know that in many cases others can do the work quite well and I can learn from them. First, check out Peter Krupin’s directcontactpr.com website and blog [...]

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This marketing guru needs your help (2)

Almost inevitably, when I post an entry which shows my warts, I receive positive and useful feedback and the inspiration to move forward.  Yesterday’s observations, when I described the problems in marketing my first real Webinar:  The Art and Science of Publicity: Publicity and media relations for your architectural, engineering or construction business: Three steps [...]

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This marketing guru needs your help

Here I am, a marketing guru, eh, but I haven’t been able to solve a rather big problem:  Why won’t you pay (okay, lets use the proper marketing word, “invest”) a little for a lot, when that little could give you so much more than all the stress and stuff you pay every day for [...]

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About co-operation and media publicity

Bill Caswell’s second Webinar, “How to increase Company Performance through increased Co-operation” reiterated the fundamental point that in organizations we achieve more by co-operating than acting alone, and that emotions dominate the dynamics of most of our decisions.  Caswell emphasized that we need to defuse these emotions through regular communication and feedback (including quarterly, not [...]

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The Art and Science of Publicity: Another look

On Friday evening while experimenting with some Constant Contact auto responder resources, I accidentally sent out an unplanned email to a few hundred people offering a copy of The Art and Science of Publicity, a free report on how you can obtain free media publicity for your business.  Fortunately no one complained that the inadvertent [...]

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Bad and good marketing

Take a few minutes to read these two threads in Contractortalk.com The first, “The Best Advertising is Free” describes how a contractor manages media relationships and has won a reputation as an expert in his field — and his phone rings enough from the publicity that he has escaped the “free estimates” trap. The second, [...]

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The strengths and limits of co-op advertising

Adams Hudson in his book Contractor Marketing Secrets has caused me to rethink about how and when contractors use co-op advertising in their marketing initiatives. Hudson says co-op programs, where manufacturers and vendors can contribute upwards of 50 per cent of the cost of your advertising, are usually false economy.  He says effectively your ads [...]

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The Design and Construction Report: Some thoughts

This video provides some history, perspective, and observations about how we decided to start publishing The Design and Construction Report, the electronic publication which will report on the results of the Best Construction Blogs and Forums Competition (you can vote for your favorites until Feb. 28.) You can participate in this (and other) publications, in [...]

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