Have you ever achieved your dreams?

Recently, someone pitching for a multi-level marketing scheme posted on the LinkedIn.com Construction Marketing Ideas group (you can join by clicking the link on the sidebar), with a seemingly innocent but perhaps important question:  “Have you ever achieved your dreams?”  Initially, I took the message at face value, and answered “Yes”, describing how my early [...]

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Marketing compatibility: Doing what you (and your current and potential clients) enjoy

You can see the messages out there in the Internet space:  “No more cold calls” or “Unlimited qualified leads”.  Or you will receive a call from a smooth-talking salesperson asking you to support the local police association or a community charity with some program advertising.  Your heart, to do good, answers, and you say “yes”. [...]

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