Three rules for construction marketing success (for non marketers)

Here are three success rules for architectural, engineering and construction marketing Do what you love doing Many AEC professionals avoid business development and marketing activities because they believe they must “sell” and they want nothing to do with that.  This challenge can be overcome to a great degree by playing to your strengths — discern [...]

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Recognizing values

Yesterday evening, I attended the General Contractors Association of Ottawa (GCAO) annual cocktail reception where the association presented its Integrity and Ethics Award to Mike Rushton, Algonquin College’s Director of Physical Resources. The event is an annual who’s who of this area’s construction industry and is held at the Rideau Club, an establishment where suit [...]

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A new Construction Marketing Association?

The Construction Marketing Association website is under construction. Checking around on the web, I discovered this intriguing news release: The Construction Marketing Association Launches Naperville, IL—February 1, 2010—A professional association was recently launched for marketing managers and executives in construction-related industries. The Construction Marketing Association (CMA) provides professional development resources, networking and recognition in North [...]

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Marketing compatibility: Doing what you (and your current and potential clients) enjoy

You can see the messages out there in the Internet space:  “No more cold calls” or “Unlimited qualified leads”.  Or you will receive a call from a smooth-talking salesperson asking you to support the local police association or a community charity with some program advertising.  Your heart, to do good, answers, and you say “yes”. [...]

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Making the “Cold, Hard Truth” work for you

Participants at the Greater Ottawa Home Builder Association‘s golf tournament last summer.  If you enjoy golfing, of course play the game at association functions.  If you don’t golf (or want to make even better connections) volunteer in a role that you enjoy which brings you closer to the golfers you want to know.  I have [...]

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