Comments on: Humility: The dangers of marketing over-kill and presentation under-preparation http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/humility-the-dangers-of-marketing-over-kill-and-presentation-under-preparation/ News and ideas for architectural, engineering and construction marketing Tue, 07 Sep 2010 12:50:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: admin http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/humility-the-dangers-of-marketing-over-kill-and-presentation-under-preparation/comment-page-1/#comment-408 admin Sat, 20 Feb 2010 04:19:53 +0000 http://www.constructionmarketingideas.com/?p=1006#comment-408 Brett, thanks for your insightful comment. I think your key here is the frequent communication should be valuable to the person receiving it. Repeated "hammering" of a sales or marketing message can be downright irritating. In some contexts, this is legitimate. When you listen to the radio or broadcast television, sometimes the most irritating ads are also the most effective -- the stick in your head and you remember them. In the context of e-communications, you have to be careful, however, of abusing the trust of a permission-based list. And I certainly failed on that ground with the Caswell promotion (even though the seminar turned out quite well, in the end.) Of course, authenticity always helps and when I screw up I'll admit it forthrightly. That also is marketing common-sense. Brett, thanks for your insightful comment. I think your key here is the frequent communication should be valuable to the person receiving it. Repeated “hammering” of a sales or marketing message can be downright irritating. In some contexts, this is legitimate. When you listen to the radio or broadcast television, sometimes the most irritating ads are also the most effective — the stick in your head and you remember them. In the context of e-communications, you have to be careful, however, of abusing the trust of a permission-based list. And I certainly failed on that ground with the Caswell promotion (even though the seminar turned out quite well, in the end.)
Of course, authenticity always helps and when I screw up I’ll admit it forthrightly. That also is marketing common-sense.

]]> By: Brett Hudechek http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/humility-the-dangers-of-marketing-over-kill-and-presentation-under-preparation/comment-page-1/#comment-406 Brett Hudechek Sat, 20 Feb 2010 01:10:01 +0000 http://www.constructionmarketingideas.com/?p=1006#comment-406 It is so easy (and common) for us Sales and Marketing Pros to over promise and under deliver! I'd like to praise you for sharing the successes and the failures. I have always believed we learn more from our mistakes --- and it's a real bonus when we can learn from someone Else's! Personally, I think the more points of contact you plan, the shorter and more relevant the message needs to be. I don't mind the occasional lengthy newsletter, article or whatever but frequent communications better be reminding me of a seminar time ...or informing me of an exciting change to the webinar agenda ...or announcing a new guest speaker ...providing related material I can review in advance ...asking me to confirm my participation ... and then even a final message to ensure I have the correct login info. Funny - the busier I am, the more I appreciate the follow up and encourage the reminders, as long as they are brief and relevant. I find this true of my customers, as well. It is so easy (and common) for us Sales and Marketing Pros to over promise and under deliver! I’d like to praise you for sharing the successes and the failures. I have always believed we learn more from our mistakes — and it’s a real bonus when we can learn from someone Else’s! Personally, I think the more points of contact you plan, the shorter and more relevant the message needs to be. I don’t mind the occasional lengthy newsletter, article or whatever but frequent communications better be reminding me of a seminar time …or informing me of an exciting change to the webinar agenda …or announcing a new guest speaker …providing related material I can review in advance …asking me to confirm my participation … and then even a final message to ensure I have the correct login info. Funny – the busier I am, the more I appreciate the follow up and encourage the reminders, as long as they are brief and relevant. I find this true of my customers, as well.

]]> By: admin http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/humility-the-dangers-of-marketing-over-kill-and-presentation-under-preparation/comment-page-1/#comment-368 admin Thu, 18 Feb 2010 11:20:16 +0000 http://www.constructionmarketingideas.com/?p=1006#comment-368 Chris, thanks for your observations. Ironically, I think one of best ways to mitigate marketing mistakes is to straightforwardly admit them. Of course, if I repeat the mistake, I am not getting it right. Chris, thanks for your observations. Ironically, I think one of best ways to mitigate marketing mistakes is to straightforwardly admit them. Of course, if I repeat the mistake, I am not getting it right.

]]> By: Christopher G. Hill http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/humility-the-dangers-of-marketing-over-kill-and-presentation-under-preparation/comment-page-1/#comment-363 Christopher G. Hill Wed, 17 Feb 2010 13:41:35 +0000 http://www.constructionmarketingideas.com/?p=1006#comment-363 As someone who overused e-mail, I can relate. I sometimes over do the "Here I am, look what I'm doing" type e-mails. I have had a couple of occasions where folks no longer want to hear from me. It's a fine line. Thanks Mark As someone who overused e-mail, I can relate. I sometimes over do the “Here I am, look what I’m doing” type e-mails. I have had a couple of occasions where folks no longer want to hear from me. It’s a fine line.

Thanks Mark

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