Contradictions

Which marketing approach is correct?

1. Focus on a niche and never deviate from it.
2. Develop supplementary services relevant to your existing clients.
3. Since word of mouth generates most of your business, advertising is a waste.
4. Advertising ensures a steady and controllable volume of leads.

If you answered “all are correct” you share my views on the topic.

But I’m going to ask you to do something here.  Pick one – only one — that reflects your values most closely and complete this simple poll. The results are automatically updated, and you can see them in real-time.