On our way to Boston
This morning, we’re heading on a road trip to Boston, MA for the annual Society for Marketing Professional Services (SMPS) Build Business conference. It’s about a six hour drive (without stops, at speed limit) to Boston from Ottawa. Tomorrow (Wednesday), I’ll attend Certified Professional Services Marketer (CSPM) events before the full conference gets under-way on [...]
Travelling to learn
Today, I’ll be driving to Tweed, Ontario to meet with Gaylord Hardwood Flooring and learn how this business has succeeded over several years in the competitive environment. Perhaps one of the most enjoyable parts of my work is the opportunity to connect with and “pick brains” from successful businesses. Ironically, there is an inverse correlation [...]
The upcoming Webinar
The July 8 Construction Marketing Ideas Webinar is approaching. We’ve decided to extend the “free book” offer to attendees right up to the Webinar date (though obviously you will receive your copy after the event. In the Webinar, I’ll distill some of the fundamental concepts in my Construction Marketing Ideas book – how to make [...]
Three approaches to construction marketing: Which applies to you?
Here are three alternative approaches to architectural, engineering and construction industry marketing. Which applies to you? I advertise extensively. You spend a significant amount of money each month to promote your business with paid advertising in magazines, newspapers, the Web and perhaps television and radio. You measure the effectiveness of your media, but you aren’t [...]
Another Construction Marketing Ideas review (I’m blushing)
Yesterday, I discovered a wonderful bit of news in my email. London, England construction marketer and consultant Chis Ashworth had decided to purchase my book, Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business and wrote these observations in his Competitive Advantage Newsletter: Mark Buckshon [...]
Competitive intelligence in the AEC community: Your observations invited
I’m preparing a story for The SMPS Marketer on Competitive Intelligence within the AEC community and invite your observations, either on-the-record or confidential (or both, perhaps). Do you have CI practices/principals or approaches that you have applied in your business and have you ever encountered or needed to resolve ethical conflicts in this space? You [...]
The new look for Construction Marketing Ideas
You’ll notice today that I’ve started work on a redesign of the Construction Marketing Ideas blog/site. The previous site design needed to go quickly when someone in southern California decided to cause havoc with my Google AdSense account. In an urgent move to remove the advertising code, I also crashed the site, so I put [...]
This marketing guru needs your help (2)
Almost inevitably, when I post an entry which shows my warts, I receive positive and useful feedback and the inspiration to move forward. Yesterday’s observations, when I described the problems in marketing my first real Webinar: The Art and Science of Publicity: Publicity and media relations for your architectural, engineering or construction business: Three steps [...]
Buying or earning marketing power: Which route is more effective?
As we prepare for Bill Caswell’s special Webinar this afternoon: How to improve company performance through increased co-operation, my thoughts travel back two summers to my first Society for Marketing Professional Services (SMPS) conference in Denver. With my family tugging me away for other activities, I only had a day in the conference hall, and [...]
Shifting course: Can we find another strategy?
Change and progress is sometimes measured in dramatic insights or revolutionary upheaval. In other cases, it is gradual and incremental, often lurking below the surface — only to explode in a dramatic upheaval. Sometimes the biggest changes for individual enterprises are to start behaving like other businesses rather than follow a unique path. The decision [...]
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