The (marketing) cost and value of steady income

It seems one of the most vital and persistent human traits is the need for stability, especially with income.  People sacrifice freedom, work satisfaction and life enjoyment for a “steady paycheck” and will often trade off significant true multiples of revenue/income potential for the reliability of the regular cash flow. In many ways, businesses echo [...]

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Discovering the better way (and why the wrong way is sometimes right)

Many of us live with myths.  Sometimes we believe them and go with the flow just because the conventional mind-set seems right. Take media publicity and co-op advertising for example. For most of us, if we think of media publicity, we think of standing in a row behind a giant cheque (or check if you [...]

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Your three media publicity secrets

On Tuesday afternoon a 3 p.m., you will discover the three key secrets to effective media publicity at my special webinar.  Well, “secret” may be a word with a double meaning — after all effective publicity is all about making your business much less secret than it is now, without spending a small fortune on [...]

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Integrity: Costs and Rewards

Does integrity and morally correct behaviour correlate with profitability? As I add up my years in business, I cannot give  as simple an answer as someone who wishes to assert a righteous attitude might wish to claim.  Honesty, after all, is often in the eyes of the beholder.  (Just ask a seriously committed Palestinian  or [...]

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Puzzling Problems

Following yesterday’s posting, you might naturally expect me to have some anxiety this morning when I tried to log on to this blog only to find 403 and 404 error messages. I could not log in, nor view this blog nor any of the other sites hosted locally. Could the evil hacker be up to [...]

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The Internet’s wild frontiers: A cautionary tale

This posting is far from the blog’s primary theme about Construction Marketing Ideas, but I think is worthy of sharing because it touches on some fundamental issues, challenges and opportunities in working online. I spent many hours yesterday fighting  off a business threat which started when someone in Southern California decided to make things bad [...]

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Putting out a fire

My blog posting today is late because it seems someone has been trying to seek Internet revenge for some frank comments I made on a public forum by setting my account up for a “Click Bombing” attack.  (The topics and issues are not directly related to construction marketing, so I won’t go into great details [...]

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Remodelcrazy.com reviews Construction Marketing Ideas

I felt some “angst” on learning that Remodelcrazy.com wanted to review Construction Marketing Ideas:  Practical strategies and resources to attract and retain profitable clients for your architectural, engineering or construction business. Fortunately, the review is positive.  You can read it here. The book has sold somewhat more than a copy a day since its launch [...]

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How to increase company performance through increased co-operation: A webinar.

Online event registration for How to increase Company Performance through increased Co-operation powered by Eventbrite

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Go-Givers Sell More (or generosity of spirit and action pave the way to long-term success in marketing)

One of the nifty “gets” from blogging is that publishers sometimes send me free review copies of books they think may be relevant to our readership.  So when the courier package arrived and I opened Go-Givers Sell More by Bob Burg and John David Mann, I thought, once again, isn’t it cool to receive nifty [...]

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