Price, value and construction marketing: The paradox
I have yet to truly solve this problem. If I could, I probably would be extremely wealthy as businesses around the globe would wait patiently in turn for me to dispense my invaluable consulting advice. The problem: Truly understanding and getting people to pay the right price for the real value of the services we [...]
Adding extra steps: Enhancing your construction marketing relationships
Although some of us want to simplify things and we all want to speed up the path from initial connection to the actual sale, effective marketing for the AEC community in part is about creating additional steps and stages to the relationship. The idea is to reduce the jarring nature of your communication process; and [...]
When things go wrong . . .
Yesterday afternoon, I prepared for the Webinar on media relations, communications and construction industry marketing. At 2:30 I ran a quick test — all systems seemed to be in order — so rested my mind in preparation for the 3 p.m. start. Then, as everyone arrived and I prepared to log in, the AV system [...]
The (marketing) cost and value of steady income
It seems one of the most vital and persistent human traits is the need for stability, especially with income. People sacrifice freedom, work satisfaction and life enjoyment for a “steady paycheck” and will often trade off significant true multiples of revenue/income potential for the reliability of the regular cash flow. In many ways, businesses echo [...]
Discovering the better way (and why the wrong way is sometimes right)
Many of us live with myths. Sometimes we believe them and go with the flow just because the conventional mind-set seems right. Take media publicity and co-op advertising for example. For most of us, if we think of media publicity, we think of standing in a row behind a giant cheque (or check if you [...]
Your three media publicity secrets
On Tuesday afternoon a 3 p.m., you will discover the three key secrets to effective media publicity at my special webinar. Well, “secret” may be a word with a double meaning — after all effective publicity is all about making your business much less secret than it is now, without spending a small fortune on [...]
Integrity: Costs and Rewards
Does integrity and morally correct behaviour correlate with profitability? As I add up my years in business, I cannot give as simple an answer as someone who wishes to assert a righteous attitude might wish to claim. Honesty, after all, is often in the eyes of the beholder. (Just ask a seriously committed Palestinian or [...]
Puzzling Problems
Following yesterday’s posting, you might naturally expect me to have some anxiety this morning when I tried to log on to this blog only to find 403 and 404 error messages. I could not log in, nor view this blog nor any of the other sites hosted locally. Could the evil hacker be up to [...]
The Internet’s wild frontiers: A cautionary tale
This posting is far from the blog’s primary theme about Construction Marketing Ideas, but I think is worthy of sharing because it touches on some fundamental issues, challenges and opportunities in working online. I spent many hours yesterday fighting off a business threat which started when someone in Southern California decided to make things bad [...]
Putting out a fire
My blog posting today is late because it seems someone has been trying to seek Internet revenge for some frank comments I made on a public forum by setting my account up for a “Click Bombing” attack. (The topics and issues are not directly related to construction marketing, so I won’t go into great details [...]
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