Did I speak too soon?
In yesterday’s posting, I mused about the apparent lack of response to two emails sent by me and Tim Klabunde on Wednesday announcing the launch of the current Design and Construction Report. A few hours later, it seemed that the slumbering Internet came to life. Suddenly hundreds of people appeared seemingly out of nowhere, to [...]
11,000 to one
Hockey fans might associate the “11,000 to one” odds with Montreal’s success in defeating Washington in the seventh game of the first round NHL playoffs. I’m, however, looking more painfully at yesterday’s publication launch of the third issue of The Design and Construction Report. I sent about 4,000 emails to my extended list announcing the [...]
Rock stars, genius and social networking for construction marketing
For every rock star, there are hundreds of thousands of garage bands. For every NHL (or NFL or World Series) athlete there are perhaps millions who play in recreational leagues. For every person who reports great wealth and impressive architectural, engineering and construction marketing results from blogging or new media/Internet social networking, thousands are still [...]
What (really) is your best construction marketing idea?
Maybe you’ve discovered your best construction marketing idea here. Maybe you’ve learned it elsewhere — possibly through your own experience and experimentation. For the next few days (through the evening of April 13), I’m inviting your nomination for the Best Construction Marketing Idea. Your idea might be a publicity strategy, a referral-gathering technique, something you’ve [...]
Measuring construction marketing social media return on investment (ROI)
In his Help EveryBody Everyday blog, Matt Handal tackles the question that should challenge AEC industry marketers: Does our investment in time and resources on social media really provide a return on investment? Handal provides an indication that most marketers within this industry are having trouble tracking real business results from these initiatives. There may [...]
Socialtegic: Social marketing for the AEC industry
Socialtegic.com is still embryonic with just initial posts and 10 Facebook fans, but the concept is intriguing and over time the site may become exceptionally useful. Curtis Lewis in Orlando Florida describes the site/group as a “guide for using social media in the AEC industry”. The graphic look and format is really professional but I [...]
Construction marketing — In or out of isolation?
One challenge I have in advocating effective construction marketing ideas is that they only can work in context of your overall business and personal circumstances and values. No matter how hard I try, I won’t be able to help you to market and advertise effectively if you simply don’t believe in advertising or marketing. My [...]
Some Word of Mouth Marketing Resources
You can find some useful free materials on this page from Andy Sernovitz author of Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking. Sernovitz also publishes a useful blog.
The “best blogs” without the most votes
As the Best Construction Blog competition approaches its final days (the contest closes at 5 pm on Feb. 28), I’ve noticed that some of my personal favorites have received very few votes. This is probably because the bloggers have not campaigned. In one case, alas, I discovered a coding error which meant you couldn’t actually get [...]
Others’ great ideas (I’m not the only person in the world with a brain . . . really)
Here are some ideas for which I take absolutely no credit. Adams Hudson writes in his regular newsletter that he is in Washington, “talking to a group of dedicated HVAC professionals who are looking to get leads during this warm winter.” Of course he is speaking about Washington State on the West Coast, because those [...]
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