Twitter, LinkedIn, Zynga on future of ads — a Fortune magazine video
This video from Fortune provides some intriguing and useful insights into the adaptation and trends of social media for advertising. The focus here in the discussion with Executives from top social media websites explain how they will make money from new types of innovative advertising is in the business-to-consumer side of the marketplace, but it [...]
QR and Bluetooth Proximity Marketing: A new era for construction marketing?
An intriguing article in the undated “Trends 2010″ issue of Ontario Home Builder Magazine reports on QR (Quick Response) Code and Bluetooth Proximity Marketing as potentially exciting options for builders hoping to catch the next media marketing wave. QR (Quick Response) Code marketing involves the application of a bar code to print media (it can [...]
Social media and AEC marketing: How significant is it?
The successful architect for the University of British Columbia Student Union Building, HBBH+BH, posted this video on their special website, http://www.whatsyoursub.com, Cynthia J. Hilliers, vice-president and director of communications at Cannon Design said her practice failed to win the competition because its failure to take the lead in using Twitter to get out the vote. [...]
“We don’t really need to market” — really?
Liz Kupcha is facing the reality of a business start-up in her efforts to provide marketing consulting services for the AEC industry. One of the pioneers in the social networking space (she had a presence within LinkedIn and other social networking sites long before the great masses found their way to the space) and with [...]
Media pubicity: selling and buying
A representative of a new social networking site focusing on the AEC community sent me an email a about a week ago inviting me to review and consider publicizing his site. I looked briefly at the email, decided not to delete it (most news releases find their way into the trash can) but didn’t rush [...]
Looking at your business: Why are you doing it?
Michael Stone published the following note from Scott Avery of Modern Tech Floors in Portland, OR in his most recent Markup and Profit Newsletter. I’ve received permission from both Michael and Scott to republish it here. LOOKING AT YOUR BUSINESS This week, I have the great pleasure of sharing a terrific attitude with you. Scott [...]
Facebook and Construction Marketing
I admit that, while this blog has a related Facebook Page, it is not leading edge. I’ve spent more time developing the relevant Construction Marketing Ideas Linkedin.com group. However, there is increasing evidence that you should elevate the importance of Facebook in your marketing strategies, especially if you are reaching consumers. And I wouldn’t ignore [...]
Construction Marketing Ideas, a California maid service and a Swedish heavy metal rock band: Our common experience
Yesterday, the strange story of the attempt to have my Google AdSense account disabled took another, strange turn. It seems my problems can be traced to an address in the San Diego area where a maid service referral agency operates. And, for some reason (as yet hard to fathom), that maid service has an association [...]
When to measure, when to listen
So far no one has responded to yesterday’s poll question inviting you to measure/estimate your cost per lead. I realize that I posted this entry on a spring Saturday and didn’t push you to respond. However, maybe the topic doesn’t interest anyone that much. (The poll also included a link to a SMPS Marketer article [...]
Marketing thoughts: When showing your warts really helps
The last two day’s postings here and on the LinkedIn Construction Marketing Ideas Group relating to the initially disappointing and then rewarding response to the publication of the third issue of The Design and Construction Report have shown once again that sometimes marketers can achieve the most effective results by letting people see things which [...]
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