Salary vs Commission: Another option
In a recent SMPS Listserve thread, one member asked about the possibility of using commission to create incentives for sales in the AEC space. Most members (including myself) agree that commission-only models simply don’t work for long-cycle projects especially when many people are involved in winning and working on the jobs. See this earlier posting [...]
Testimonials in your emails: A powerful (and free) idea
Doug Reitmeyer, who offers a service to help U.S.-based contractors learn how to access federal government bidding opportunities, has shown an incredible degree of marketing savvy despite his humble observation in a recent email to me, “I’m just a contractor, not a marketer, so I’ll leave that stuff up to you and let you guide [...]
The long day
Yesterday, I spent hours listening to speeches, panel discussions and presentations on architectural, engineering and construction marketing at the SMPS Build Business National Conference in Boston. I can’t say it turned out to be the most enjoyable day of my life. I felt alone, and was, much of the time, even though there were (brief) [...]
SMPS Day 1
Yesterday, I spent some time with my family as we successfully returned to the hotel we had been booked at originally. I also took in two sessions of the special “CPSM Day” at the Society for Marketing Professional Services conference in Boston. “CPSM” is the designation for “Certified Professional Services Marketer”, meaning you’ve passed an [...]
Seven Steps to Reconnect
Craig Park’s most recent blog posting, “Seven Steps to Reconnect” addresses the challenges of rebuilding and re-establishing potentially long-lost relationships. This can be hard work, but is certainly easier than cold calling (assuming of course your relationships were positive and concluded well). Still it takes discipline and organization to achieve the results you are seeking. [...]
Who is the boss?
Paul Lesieur provides a different answer in this blog posting on the Remodelcrazy.com site. It touches close to home as Kashi, our year-old Golden Doodle, sits next to me keeping the sofa warm as she waits for her morning walk. So what do dog stories have to do with remodeling, or for that matter, construction [...]
Free or fee: The generosity paradox
Yesterday’s Construction Marketing Ideas Webinar with the Design and Construction Network has proven to be successful. The biggest surprise (and most interesting discovery) is how we leveraged free resources and generosity to create the greatest business opportunities. Lets start at the beginning. Design and Construction Network founder Tim Klabunde called me after I sent him [...]
Emotions, choice and reason in Construction Marketing
If you want to be successful in construction marketing, you will need to be successful in both managing your own emotions and in causing your potential clients and influencers to emotionally want to do business with you. In other words, you need to understand and manage the psychology of the marketing environment. These skills can [...]
Construction marketing: relationships and co-operation are essential for success
When you read the headline of today’s posting, your natural reaction may be “duh, I know that. “ Then you could grow a little snappy and respond: “Well, since this blog is free to read, I suppose I am getting what I am paying for.” But there is a deeper and more important message underneath [...]
Creativity, charity and construction marketing
I’m preparing today to give “free press” to two charitable initiatives which show how you can have some fun, be creative and win recognition for your community contributions. In the first, two building suppliers teamed up with the local hospital to develop an extensive fund-raising bike ride. The initiative of Robert Merkley (Merkley Supply) and [...]
The Construction Marketing Ideas book
LinkedIn
To visit the Construction Marketing Ideas linkedin.com group, click on this button:
Facebook
-
Follow Me
-
Share your thoughts..