QR and Bluetooth Proximity Marketing: A new era for construction marketing?

An intriguing article in the undated “Trends 2010″ issue of Ontario Home Builder Magazine reports on QR (Quick Response) Code and Bluetooth Proximity Marketing as potentially exciting options for builders hoping to catch the next media marketing wave. QR (Quick Response) Code marketing involves the application of a bar code to print media (it can [...]

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Three approaches to construction marketing: Which applies to you?

Here are three alternative approaches to architectural, engineering and construction industry marketing.  Which applies to you? I advertise extensively. You spend a significant amount of money each month to promote your business with paid advertising in magazines, newspapers, the Web and perhaps television and radio.  You measure the effectiveness of your media, but you aren’t [...]

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Media pubicity: selling and buying

A representative of a new social networking site focusing on the AEC community sent me an email a about a week ago inviting me to review and consider publicizing his site.  I looked briefly at the email, decided not to delete it (most news releases find their way into the trash can) but didn’t rush [...]

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Communications/marketing consultants with talent

Sheesh, I’m in the business of offering media relations marketing and consulting services and here I am recommending potential competitors? Well, frankly, I respect talent and ability and know that in many cases others can do the work quite well and I can learn from them. First, check out Peter Krupin’s directcontactpr.com website and blog [...]

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Truth and perception: The minefield of prejudice, politics and branding in Construction Marketing

You would have to be senseless (literally and figuratively) not to notice the main news stories in the U.S. and internationally right now.  Various groups are seeking to “break the blockade” of Gaza while oil pours out of a  man-made hole in the Gulf of Mexico.  Within the noise of the propaganda and public relations [...]

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Publicity secrets and techniques — a rescheduled Webinar

I’ve rescheduled the webinar on media relations and publicity, Contractor Publicity Secrets:  Discover three simple things your competitors don’t want you to know, for 3:00 p.m. on Wednesday, June 9. The last time around, the webinar video froze just as we were about to start, so I rescheduled in co-operation with the patient clients who [...]

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Contradictory advice: Where to turn?

Some basic truths and fundamentals apply in the marketing business but you can read two or more completely different (and sincere) interpretations of of best and bad practices. For example, take the “free stuff” arguments described yesterday.  The Reciprocity Principle suggests that generosity results in rewards; give  a little free and gain a lot in [...]

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This marketing guru needs your help (2)

Almost inevitably, when I post an entry which shows my warts, I receive positive and useful feedback and the inspiration to move forward.  Yesterday’s observations, when I described the problems in marketing my first real Webinar:  The Art and Science of Publicity: Publicity and media relations for your architectural, engineering or construction business: Three steps [...]

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This marketing guru needs your help

Here I am, a marketing guru, eh, but I haven’t been able to solve a rather big problem:  Why won’t you pay (okay, lets use the proper marketing word, “invest”) a little for a lot, when that little could give you so much more than all the stress and stuff you pay every day for [...]

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The Art and Science of Publicity: Another look

On Friday evening while experimenting with some Constant Contact auto responder resources, I accidentally sent out an unplanned email to a few hundred people offering a copy of The Art and Science of Publicity, a free report on how you can obtain free media publicity for your business.  Fortunately no one complained that the inadvertent [...]

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