Contrary thinking: When to go for it
Yesterday, I observed how leaving the safe zone (from traditional perspectives) can help you score a potential marketing home run. With a few minutes to spare, I decided to wander over and listen to one of the speakers giving a presentation at the side of the show floor at the Construction Specifications Canada Toronto Chapter [...]
The Ontario Construction Report Readers’ Choice Awards — another popularity contest
As voting concluded in the Best Construction Blog competition, the campaigning and voting for the Ontario Construction Report’s 2009-2010 Readers‘ Choice Awards has moved into high gear. Unlike the Best Blog competition, which is international in scope, the Readers’ Choice Awards is a much more regional competition; closely tied to our long-established publications in [...]
Competitions
This is the final week for the Best Construction Blog competition. As this competition nears its conclusion, readers are starting to vote in the 2009-10 Ontario Construction Report Readers’ Choice Awards. If you haven’t already voted, or want to track the results, please feel free to connect. You can click on the relevant logo to [...]
A new Construction Marketing Association?
The Construction Marketing Association website is under construction.
Checking around on the web, I discovered this intriguing news release:
The Construction Marketing Association Launches
Naperville, IL—February 1, 2010—A professional association was recently launched for marketing managers and executives in construction-related industries. The Construction Marketing Association (CMA) provides professional development resources, networking and recognition in North America. A [...]
The Best Construction Blog competition: An update
Here are the latest Best Construction Blog competition results. (This table is updated in real-time, so you can keep pace with new votes.)
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Yesterday, close to 200 people voted with many contributing enlightening comments. Devon and Michael Stone encouraged their Markup and Profit newsletter followers to vote — and this encouraged Bobby Darnell (Building [...]
Game rules and winning — some additional thoughts
Yesterday, while driving home and (mentally) reviewing some email communications relating to the Best Construction Blog competition, I heard a radio ad co-sponsored by Roots and MasterCard. The announcer communicated an athletic and heritage theme, and reported on support for young Canadian athletes, but didn’t mention a word of the rather major event occurring on [...]
The Design and Construction Report: Some thoughts
This video provides some history, perspective, and observations about how we decided to start publishing The Design and Construction Report, the electronic publication which will report on the results of the Best Construction Blogs and Forums Competition (you can vote for your favorites until Feb. 28.)
You can participate in this (and other) publications, in three [...]
Newsletters, blogs, books . . .
The latest issue of the Construction Marketing Ideas newsletter should reach a few thousand readers this morning. I write blog entries every day, and in a few weeks, will publish my first book: Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Clients for your Architectural, Engineering or Construction Business.
Why all this writing?
The [...]
Blogging: The business challenge
EllisDon’s blog, written by CEO Geoff Smith, is a great example of the strengths and limitations of blogging for larger companies. His blog, rightfully entered in the Best Construction Blog competition, is not updated as frequently as others, but his postings are relevant, useful, and insightful (his most recent posting invites colleagues and employees to [...]
Expectations and results
A thread within the members-only section of remodelcrazy.com’s marketing forum touches on some important issues. I won’t name names here, but you can discover the protagonists within the forum if you are a member (so I encourage you to join the group if you are not currently a member).
To summarize, a sales representative representing an [...]




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