Free or fee: The generosity paradox
Yesterday’s Construction Marketing Ideas Webinar with the Design and Construction Network has proven to be successful. The biggest surprise (and most interesting discovery) is how we leveraged free resources and generosity to create the greatest business opportunities. Lets start at the beginning. Design and Construction Network founder Tim Klabunde called me after I sent him [...]
Another Construction Marketing Ideas review (I’m blushing)
Yesterday, I discovered a wonderful bit of news in my email. London, England construction marketer and consultant Chis Ashworth had decided to purchase my book, Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business and wrote these observations in his Competitive Advantage Newsletter: Mark Buckshon [...]
Design and Construction Report: In Print
We’re getting ready for the fourth issue of The Design and Construction Report. This time, we’ll be publishing two editions, a general issue focusing on the overall AEC community and a special issue specifically for Canadian readers. You can see the current and earlier issues at the Design and Construction Report website. If you wish [...]
Blogging success: Design and Construction Report published
The new issue of Design and Construction Report is online. Our online magazine, produced in co-operation with the Design and Construction Network, can be viewed either with page-turning software or downloaded as a PDF file for printing in your office. The highlight of this issue is the extensive coverage of the Best Construction Blog competition [...]
Inspiration and perspiration in construction marketing
As I rushed from my home with my son for his first lacrosse practice a canvasser approached me. “Not interested. Go away,” I blurted as Eric looked at me with a frown on his face. “Dad, do you need to be so rude?,” he asked, and of course, he was right — but I’ve always [...]
What (really) is your best construction marketing idea?
Maybe you’ve discovered your best construction marketing idea here. Maybe you’ve learned it elsewhere — possibly through your own experience and experimentation. For the next few days (through the evening of April 13), I’m inviting your nomination for the Best Construction Marketing Idea. Your idea might be a publicity strategy, a referral-gathering technique, something you’ve [...]
The Design and Construction Report: Some thoughts
This video provides some history, perspective, and observations about how we decided to start publishing The Design and Construction Report, the electronic publication which will report on the results of the Best Construction Blogs and Forums Competition (you can vote for your favorites until Feb. 28.) You can participate in this (and other) publications, in [...]
The Construction Marketing Ideas book: Nearing publication
We’re in the final editing and proofing stage for the new Construction Marketing Ideas book. As I catch typos and prepare to send the book to the indexing and final proofreading, you can help with an important decision — the book cover choice. Our designer has devised five cover variations, and you can vote on [...]
About the Design and Construction Report
The Design and Construction Report is published in association with the Design and Construction Network, a rapidly growing Internet networking group. You can learn more about the Network at http://www.mydcn.com. The next issue of the Design and Construction Report is scheduled for August, 2009. For more information, email Mark Buckshon at buckshon@cnrgp.com or Chase at [...]
WordPress or Blogger: Which do you prefer?
Do you prefer WordPress to Blogger? We’re learning about both blog formats now, with this initial use of WordPress on our own server. The advantages: It is flexible and under our direct control. The disadvantage: The learning curve to implement it, and the less elegant structure for updating and maintaining the blog. However, these disadvantages [...]
The Construction Marketing Ideas book
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