Receiving and giving the “yes”
Yesterday, I received two uplifting “yeses”. In the first, Construct Canada confirmed I would be invited as a speaker to the conference’s seminar program based on my Construction Marketing Ideas book. In the second, I received a surprising invitation to be a “Top Contributor” to Google’s AdSense Help Forum group. Neither of these acceptances directly [...]
Testimonials: Are you using them effectively?
Today’s Construction Marketing Ideas Newsletter (you can request a free subscription here) discusses the effective use of testimonials and positive client references. If you have your own stories or examples to share, please feel free to use this blog’s comment function or email me directly at buckshon@cnrgp.com. I’ll also use this posting to give a [...]
The long day
Yesterday, I spent hours listening to speeches, panel discussions and presentations on architectural, engineering and construction marketing at the SMPS Build Business National Conference in Boston. I can’t say it turned out to be the most enjoyable day of my life. I felt alone, and was, much of the time, even though there were (brief) [...]
SMPS Day 1
Yesterday, I spent some time with my family as we successfully returned to the hotel we had been booked at originally. I also took in two sessions of the special “CPSM Day” at the Society for Marketing Professional Services conference in Boston. “CPSM” is the designation for “Certified Professional Services Marketer”, meaning you’ve passed an [...]
On our way to Boston
This morning, we’re heading on a road trip to Boston, MA for the annual Society for Marketing Professional Services (SMPS) Build Business conference. It’s about a six hour drive (without stops, at speed limit) to Boston from Ottawa. Tomorrow (Wednesday), I’ll attend Certified Professional Services Marketer (CSPM) events before the full conference gets under-way on [...]
“We don’t really need to market” — really?
Liz Kupcha is facing the reality of a business start-up in her efforts to provide marketing consulting services for the AEC industry. One of the pioneers in the social networking space (she had a presence within LinkedIn and other social networking sites long before the great masses found their way to the space) and with [...]
The upcoming Webinar
The July 8 Construction Marketing Ideas Webinar is approaching. We’ve decided to extend the “free book” offer to attendees right up to the Webinar date (though obviously you will receive your copy after the event. In the Webinar, I’ll distill some of the fundamental concepts in my Construction Marketing Ideas book – how to make [...]
Construction Marketing Ideas: The Design and Construction Network Webinar
You’ll notice on the sidebar an opportunity to attend a special Design and Construction Network Webinar about Construction Marketing Ideas on July 8. This program will distill the core concepts in my book: Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business, namely that you [...]
Truth and perception: The minefield of prejudice, politics and branding in Construction Marketing
You would have to be senseless (literally and figuratively) not to notice the main news stories in the U.S. and internationally right now. Various groups are seeking to “break the blockade” of Gaza while oil pours out of a man-made hole in the Gulf of Mexico. Within the noise of the propaganda and public relations [...]
Publicity secrets and techniques — a rescheduled Webinar
I’ve rescheduled the webinar on media relations and publicity, Contractor Publicity Secrets: Discover three simple things your competitors don’t want you to know, for 3:00 p.m. on Wednesday, June 9. The last time around, the webinar video froze just as we were about to start, so I rescheduled in co-operation with the patient clients who [...]
The Construction Marketing Ideas book
LinkedIn
To visit the Construction Marketing Ideas linkedin.com group, click on this button:
Facebook
-
Follow Me
-
Share your thoughts..