Referral incentives do not need to be expensive to be effective
I consistently advocate contractors which “rely” on referrals and repeat business to become much more proactive in attracting this valuable business. You don’t need to wait for your phone to ring — you can use some simple and surprisingly inexpensive resources to attract this vital business. In fact, structured referral and repeat business programs [...]
The opportunities and perils of hard public bidding
John Poole, in his Constructonomics Blog, posts some insightful observations of the challenges of starting work as a general contractor in this brutal economy.
Competition, he has discovered, is fierce, and provisions to ensure fairness and openness invite/encourage cheating or manipulation to game the rules. When upwards of 14 businesses bid for the job in [...]
Reaching your dreams
The recently-concluded Winter Olympics, with the rather magical combination of sports, achievement and nationalism all rolled into a two-week extravaganza, remind me of the importance of passion, energy and willpower in achieving our goals. However, you don’t get there without real and fundamental talent. Of course, The Olympics are a marketing machine in their own [...]
Responsibility, respect and recognition: Three foundations for Construction Marketing success
Last night, Chase sent me and other colleagues this inspirational message, forwarded to him by one of our clients. The words are not attributed, but a Google search indicates the original source is motivational writer and speaker Keith Cameron Smith, who has written The Top 10 distinctions between Winners and Whiners:
Winners Take Responsibility—Whiners Play the [...]
We are unique
Yesterday, I pulled together notes for a special advertising feature for a highly successful Ontario sub contractor. The owner described how the business evolved from an equal partnership among three tradespeople who set out on their own when their former employer closed the business in 1985, to a highly successful multinational business in 2010.
Intriguingly to [...]
Others’ great ideas (I’m not the only person in the world with a brain . . . really)
Here are some ideas for which I take absolutely no credit.
Adams Hudson writes in his regular newsletter that he is in Washington, “talking to a group of dedicated HVAC professionals who are looking to get leads during this warm winter.” Of course he is speaking about Washington State on the West Coast, because those of [...]
Have you ever achieved your dreams?
Recently, someone pitching for a multi-level marketing scheme posted on the LinkedIn.com Construction Marketing Ideas group (you can join by clicking the link on the sidebar), with a seemingly innocent but perhaps important question: “Have you ever achieved your dreams?” Initially, I took the message at face value, and answered “Yes”, describing how my early [...]
Taking your construction business to the next level
Tomorrow, Bill Caswell presents his special webinar, Taking Your Construction Business to the Next Level. Bill’s business background is unique — as an engineer he sent rockets into space before starting his own multi-national, successful high technology business with upwards of 300 employees before selling out, and moving on to the next stage in his [...]
The power of relationships in marketing (and taking risks with new relationships)
In a couple of hours, I’m travelling with Bill Caswell to visit a successful eastern Ontario construction company. The business has agreed to its employees participating in “Taking your construction business to the next level”, Caswell’s special Webinar next Tuesday (Feb. 16). In planning for the Webinar, Caswell decided he would be more successful online [...]
Can you cheat your way to the top? (Do you need to cheat to survive?)
In both Canada and the U.S. some troubling government regulations and tax policy changes are causing grave concern for the renovation/remodeling industry.
In Canada (at least in Ontario and British Columbia, two of the largest provinces), the issue is the Harmonized Sales Tax, or HST. The HST completes the transition for transaction-based taxation to a European-style [...]




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