Twitter, LinkedIn, Zynga on future of ads — a Fortune magazine video
This video from Fortune provides some intriguing and useful insights into the adaptation and trends of social media for advertising. The focus here in the discussion with Executives from top social media websites explain how they will make money from new types of innovative advertising is in the business-to-consumer side of the marketplace, but it [...]
Seven Steps to Reconnect
Craig Park’s most recent blog posting, “Seven Steps to Reconnect” addresses the challenges of rebuilding and re-establishing potentially long-lost relationships. This can be hard work, but is certainly easier than cold calling (assuming of course your relationships were positive and concluded well). Still it takes discipline and organization to achieve the results you are seeking. [...]
Who is the boss?
Paul Lesieur provides a different answer in this blog posting on the Remodelcrazy.com site. It touches close to home as Kashi, our year-old Golden Doodle, sits next to me keeping the sofa warm as she waits for her morning walk. So what do dog stories have to do with remodeling, or for that matter, construction [...]
“We don’t really need to market” — really?
Liz Kupcha is facing the reality of a business start-up in her efforts to provide marketing consulting services for the AEC industry. One of the pioneers in the social networking space (she had a presence within LinkedIn and other social networking sites long before the great masses found their way to the space) and with [...]
Some essential tips for blogging success
With a few years’ daily blogging experience behind me, I appreciate both the limitations and value of blogging. The limitations: It takes time and effort to compose worthy blog posts and you are unlikely to hit a financial jackpot through the process. The value: In addition to search engine ranking improvements, the blog has generated [...]
When 526 words is worth an image
A few days ago, Dione Benson of We Shoot (http://www.weshoot.com), a Seattle, Washington photographer, sent me this entry from her company’s blog at http://www.weshoot.com/wordpress. As I sit here, an old friend comes to mind. A camera repairman in Los Angeles. Whenever I had any trouble with a camera, I’d go to Marvin. He may have [...]
My mistake
In the last couple of days, i broke one of this blog’s cornerstone rules. I posted material which identified a specific organization in a negative light. When the victim pointed out this mistake to me yesterday afternoon, I took the one immediate measure I could apply to correct the situation — I deleted (without hesitation) [...]
Media pubicity: selling and buying
A representative of a new social networking site focusing on the AEC community sent me an email a about a week ago inviting me to review and consider publicizing his site. I looked briefly at the email, decided not to delete it (most news releases find their way into the trash can) but didn’t rush [...]
The new look for Construction Marketing Ideas
You’ll notice today that I’ve started work on a redesign of the Construction Marketing Ideas blog/site. The previous site design needed to go quickly when someone in southern California decided to cause havoc with my Google AdSense account. In an urgent move to remove the advertising code, I also crashed the site, so I put [...]
Contradictory advice: Where to turn?
Some basic truths and fundamentals apply in the marketing business but you can read two or more completely different (and sincere) interpretations of of best and bad practices. For example, take the “free stuff” arguments described yesterday. The Reciprocity Principle suggests that generosity results in rewards; give a little free and gain a lot in [...]
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