The agency-based pay per click solution: Could it work for you?

David Steinberg of AdPearance in Portland, OR, invited me to his company’s regular Thursday free Webinar on Internet marketing for the construction equipment and supply industry.  Yesterday, I attended and heard a message worthy of repeating.  Steinberg advocates that AEC equipment and supply marketers use keyword advertising but test intensively and make sure that the [...]

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Construction marketing — In or out of isolation?

One challenge I have in advocating effective construction marketing ideas is that they only can work in context of your overall business and personal circumstances and values.  No matter how hard I try, I won’t be able to help you to market and advertise effectively if you simply don’t believe in advertising or marketing.  My [...]

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Social media (paid) advertising: Does it work?

Does paid advertising on sites like Facebook.com and linkedin.com work, and if they are effective, how do you ensure your investment is successful?  I wish I could give you a clear-cut, 100 per cent certain answer but am afraid the indications about advertising effectiveness in this space are similar to other advertising initiatives.  Success almost [...]

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Expectations and results

A thread within the members-only section of remodelcrazy.com’s marketing forum touches on some important issues.  I won’t name names here, but you can discover the protagonists within the forum if you are a member (so I encourage you to join the group if you are not currently a member). To summarize, a sales representative representing [...]

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