The agency-based pay per click solution: Could it work for you?
David Steinberg of AdPearance in Portland, OR, invited me to his company’s regular Thursday free Webinar on Internet marketing for the construction equipment and supply industry. Yesterday, I attended and heard a message worthy of repeating. Steinberg advocates that AEC equipment and supply marketers use keyword advertising but test intensively and make sure that the [...]
Testimonials: Are you using them effectively?
Today’s Construction Marketing Ideas Newsletter (you can request a free subscription here) discusses the effective use of testimonials and positive client references. If you have your own stories or examples to share, please feel free to use this blog’s comment function or email me directly at buckshon@cnrgp.com. I’ll also use this posting to give a [...]
How much should you budget for architectural, engineering or construction marketing?
Perhaps one of the most common (and reasonable) questions for anyone starting out on the process of planning an AEC business’s marketing budget is: “How much should we allocate for marketing?” Recently, a Society for Marketing Professional Services member asked on the association’s Certified Professional Services Marketer (CPSM) Listserve this question: “Does anyone know where [...]
Twitter, LinkedIn, Zynga on future of ads — a Fortune magazine video
This video from Fortune provides some intriguing and useful insights into the adaptation and trends of social media for advertising. The focus here in the discussion with Executives from top social media websites explain how they will make money from new types of innovative advertising is in the business-to-consumer side of the marketplace, but it [...]
QR and Bluetooth Proximity Marketing: A new era for construction marketing?
An intriguing article in the undated “Trends 2010″ issue of Ontario Home Builder Magazine reports on QR (Quick Response) Code and Bluetooth Proximity Marketing as potentially exciting options for builders hoping to catch the next media marketing wave. QR (Quick Response) Code marketing involves the application of a bar code to print media (it can [...]
“We don’t really need to market” — really?
Liz Kupcha is facing the reality of a business start-up in her efforts to provide marketing consulting services for the AEC industry. One of the pioneers in the social networking space (she had a presence within LinkedIn and other social networking sites long before the great masses found their way to the space) and with [...]
Free or fee: The generosity paradox
Yesterday’s Construction Marketing Ideas Webinar with the Design and Construction Network has proven to be successful. The biggest surprise (and most interesting discovery) is how we leveraged free resources and generosity to create the greatest business opportunities. Lets start at the beginning. Design and Construction Network founder Tim Klabunde called me after I sent him [...]
Construction marketing: relationships and co-operation are essential for success
When you read the headline of today’s posting, your natural reaction may be “duh, I know that. “ Then you could grow a little snappy and respond: “Well, since this blog is free to read, I suppose I am getting what I am paying for.” But there is a deeper and more important message underneath [...]
When 526 words is worth an image
A few days ago, Dione Benson of We Shoot (http://www.weshoot.com), a Seattle, Washington photographer, sent me this entry from her company’s blog at http://www.weshoot.com/wordpress. As I sit here, an old friend comes to mind. A camera repairman in Los Angeles. Whenever I had any trouble with a camera, I’d go to Marvin. He may have [...]
Three approaches to construction marketing: Which applies to you?
Here are three alternative approaches to architectural, engineering and construction industry marketing. Which applies to you? I advertise extensively. You spend a significant amount of money each month to promote your business with paid advertising in magazines, newspapers, the Web and perhaps television and radio. You measure the effectiveness of your media, but you aren’t [...]
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