A new Construction Marketing Association?

The Construction Marketing Association website is under construction.

Checking around on the web, I discovered this intriguing news release:

The Construction Marketing Association Launches

Naperville, IL—February 1, 2010—A professional association was recently launched for marketing managers and executives in construction-related industries. The Construction Marketing Association (CMA) provides professional development resources, networking and recognition in North America. A continuing education and training division, the Construction Marketing Institute (CMI), will offer a Certified Construction Marketing Professional (CCMP) certificate and designation.

A construction marketing blog will share news, resources and related content. In addition, the Construction Marketing Association will host the annual CME Star Awards, recognizing construction marketing effectiveness across over 90 categories with a certificate and statuette.

Founder and Chairman Neil M. Brown, a construction market veteran from both client and agency-side, identified the need for a niche-focused professional group after years of participation in “generic marketing associations” including the American Marketing Association (AMA), and the Business Marketing Association (BMA). “Specialized professional groups are common in Europe, and in North America for other marketing categories like healthcare and finance. Our focused resources will make the CMA attractive to employers and marketing staff alike,” states Neil Brown.

The association website will be available in the near future. For more information, contact Neil Brown at 630-710-4710.

I’m not sure why Neil doesn’t reference The Society for Marketing Professional Services, which of course has a Chicago chapter.