Fast food, “fast marketing”
I’m working with Eric on his Grade 7 science project. His chosen topic: Determining which of two brand-name hamburger choices is healthiest. To avoid problems with the lawyers, I won’t name the chain here but if you want to respond with a private email to buckshon@cnrgp.com and are correct, you’ll receive a prize other than [...]
The counterintuitive approach: When wrong is right
I continue to enjoy the contractortalk.com thread, “Top 5 Marketing ideas that DO NOT WORK.” The “DO NOT WORK” is a great grabber (and marketing message) which draws us into the thread, which actually contains much useful marketing advice as some posters questioned the inclusion of certain items in the “do not work” listing of [...]
Others’ great ideas (I’m not the only person in the world with a brain . . . really)
Here are some ideas for which I take absolutely no credit. Adams Hudson writes in his regular newsletter that he is in Washington, “talking to a group of dedicated HVAC professionals who are looking to get leads during this warm winter.” Of course he is speaking about Washington State on the West Coast, because those [...]
The Best Construction Blog competition: An update
Here are the latest Best Construction Blog competition results. (This table is updated in real-time, so you can keep pace with new votes.) // Yesterday, close to 200 people voted with many contributing enlightening comments. Devon and Michael Stone encouraged their Markup and Profit newsletter followers to vote — and this encouraged Bobby Darnell (Building [...]
Humility: The dangers of marketing over-kill and presentation under-preparation
In a couple of days, we will receive participants’ reviews of the content and ideas in Bill Caswell‘s Webinar, Taking Your Construction Business to the Next Level, but I know I must give myself a large “F” for preparation and testing. I simply did not allow enough rehearsal time to fully understand the Webinar software, [...]
Have you ever achieved your dreams?
Recently, someone pitching for a multi-level marketing scheme posted on the LinkedIn.com Construction Marketing Ideas group (you can join by clicking the link on the sidebar), with a seemingly innocent but perhaps important question: “Have you ever achieved your dreams?” Initially, I took the message at face value, and answered “Yes”, describing how my early [...]
Taking your construction business to the next level
Tomorrow, Bill Caswell presents his special webinar, Taking Your Construction Business to the Next Level. Bill’s business background is unique — as an engineer he sent rockets into space before starting his own multi-national, successful high technology business with upwards of 300 employees before selling out, and moving on to the next stage in his [...]
The four approaches to Construction Marketing
Over the years, some of the strongest ideas have been expressed in concepts where four acronyms can be set down to a single letter. The SWOT Analysis is one, and Bill Caswell’s PAVF is another. (You can learn more about the latter at the special Webinar on Tuesday afternoon.) Years ago, the late Walt Hailey [...]
Game rules and winning — some additional thoughts
Yesterday, while driving home and (mentally) reviewing some email communications relating to the Best Construction Blog competition, I heard a radio ad co-sponsored by Roots and MasterCard. The announcer communicated an athletic and heritage theme, and reported on support for young Canadian athletes, but didn’t mention a word of the rather major event occurring on [...]
The best construction blog competition: Game rules and winning
In the last few days, we’ve received an incredible surge in votes supporting Bobby Darnell’s “Building New Business” Blog. Yesterday afternoon, Darnell’s primary competitor (and the former competition leader), Tim Nagle at Remodelbuddy.com, threw in the towel, with this email: Mark, I loved your article on “Asking for Referrals.” It resonated with me. Many times [...]
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