Best Blogs and Forums competition heats up
As the last afternoon’s extended nomination deadline arrived, the competition has intensified, with a late-entry forum, Mike Rowe Works Water Cooler skyrocketing to the top. Nominated by SLS Construction of Cullman, AL (The Homeowner’s Resource Center), this group of passionate tradespeople and entrepreneurs is built on the foundation of Rowe’s “Dirty Jobs” television series. Water [...]
Getting your price: Can you de-link financial responsibility from purchase decsion-making?
The post title I’ve just written is one of the longest in years, but it relates to a simple point about marketing and business strategy. If you are in the enviable position where the purchaser of your service doesn’t actually need to pay for it (because a third party will either pay or reimburse the [...]
Your Design and Construction Report career opportunity
The Design and Construction Report’s second issue We’re stepping up the search for an associate publisher for The Design and Construction Report (http://www.dcnreport.com). This is a home-based opportunity with a base salary. Income potential is $60 to $90,000 a year. The work is selling and marketing related — and will appeal to you if you [...]
Competitive Advantage (U.K.) Resources
If your challenge is to promote your business (either from the contractor or supplier/technology perspective) to architects and engineers, you may find the resources page of the U.K.-based Competitive Advantage consultancy to be worth bookmarking. Although there are distinctions between the British and North American markets, I think as you read through the material here [...]
U.K. construction marketing group
I’m reviewing a fascinating CD from London, England, where various industry speakers discuss the challenges of marketing to architects. The issues there, as here, seem similar: How can you effectively position yourself either as a building materials or technology supplier to be specified, or, if you are a general contractor, how you can “connect” with [...]
Best Construction Blog — Early Results
The quiet Christmas break has been mildly interrupted by pings on my blackberry, confirming vote after vote in the Best Construction Blog competition. By the conclusion of the extended nomination deadline Wednesday afternoon (Dec. 30), I’m confident we will have a comprehensive and representative list of blogs and forums/sites for you to review and vote [...]
More progress
Much to my (pleasant) surprise, several people have already voted for their favorite blogs — even before I had completed the set up and some of the controls necessary to ensure fair balloting. This is okay; the early votes have helped me debug some important things. The voting system is set up to allow users [...]
Progress to the switch-over
If you are saw this blog just two days ago, you can see the progress in lining up the design, setting the stage for the voting on the Best Construction Blog competition, and adding some new features and organizing others differently. I’ve moved some elements off the sidebar to their own special pages — you’ll [...]
Christmas Construction Marketing Ideas blog updates
Between wonderful family-time breaks, I’m continuing my work on preparing this site for its official launch in the New Year. Yesterday, I found a way to set up the voting mechanism for the Best Construction Blog competition. Readers can scan and view the actual sites before voting. I also realized a problem — and solution [...]
The Best Blog competition (and getting this blog ready)
Regular followers of this blog know that I have decided to “move” the Construction Marketing Ideas blog from its blogspot.com site to here over the Christmas break. Of course, I won’t close the old blog — it has too much content and too high a search engine ranking for that — but the focus of [...]
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