Comments for Construction Marketing Ideas http://www.constructionmarketingideas.com News and ideas for architectural, engineering and construction marketing Tue, 07 Sep 2010 12:50:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Resourceful (but wasted?) Youtube marketing by Carl Friesen http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/resourceful-but-wasted-youtube-marketing/comment-page-1/#comment-1185 Carl Friesen Tue, 07 Sep 2010 12:50:01 +0000 http://www.constructionmarketingideas.com/?p=2906#comment-1185 Mark's right in that not many people with discretionary spending power will be spending a lot of time watching YouTube. But YouTube is a useful parking place for video content that is effective from a B2B perspective. Then, success lies in getting the links in front of the right people and persuade them that there is something of interest and benefit to them at the end of the link. What kind of content is effective in B2B? Information on current trends that will affect the viewer, with some advice on how to avoid a problem or gain a benefit. I don't think that there's a need for high production values -- some of the most watched videos online just feature a talking head. If the information is there, such videos can go viral within a specific market. Carl Friesen Global Reach Communications Mark’s right in that not many people with discretionary spending power will be spending a lot of time watching YouTube. But YouTube is a useful parking place for video content that is effective from a B2B perspective. Then, success lies in getting the links in front of the right people and persuade them that there is something of interest and benefit to them at the end of the link.

What kind of content is effective in B2B? Information on current trends that will affect the viewer, with some advice on how to avoid a problem or gain a benefit. I don’t think that there’s a need for high production values — some of the most watched videos online just feature a talking head. If the information is there, such videos can go viral within a specific market.

Carl Friesen
Global Reach Communications

]]> Comment on Three (almost) free construction marketing ideas by admin http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/three-almost-free-construction-marketing-ideas/comment-page-1/#comment-1173 admin Fri, 03 Sep 2010 17:11:30 +0000 http://www.constructionmarketingideas.com/?p=2873#comment-1173 I have posted this comment but if the commenter is hoping to gain some search engine advantages from this type of posting, he is out of luck. The system allows us to "delink" comments. Comment spam will never work on this blog. I have posted this comment but if the commenter is hoping to gain some search engine advantages from this type of posting, he is out of luck. The system allows us to “delink” comments.

Comment spam will never work on this blog.

]]> Comment on Three (almost) free construction marketing ideas by Omega 3 Supplements http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/three-almost-free-construction-marketing-ideas/comment-page-1/#comment-1172 Omega 3 Supplements Fri, 03 Sep 2010 16:52:09 +0000 http://www.constructionmarketingideas.com/?p=2873#comment-1172 Great advice... I love the idea of taking the top clients out and help them shape where you head. Great advice… I love the idea of taking the top clients out and help them shape where you head.

]]> Comment on Joint ventures and business alliances for construction marketing: The power of co-operation by Joint ventures and co-operation in the selling process | Construction Marketing Ideas http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/joint-ventures-and-business-alliances-for-construction-marketing-the-power-of-co-operation/comment-page-1/#comment-1169 Joint ventures and co-operation in the selling process | Construction Marketing Ideas Thu, 02 Sep 2010 10:42:19 +0000 http://www.constructionmarketingideas.com/?p=2799#comment-1169 [...] Kohlenberg from Florida (http://www.contractorblabblog.com) responded to Tuesday’s newsletter advocating joint ventures and co-operative marketing strategies with this email, which he has given me permission to publish. Hello Mark and a great article on JV [...] [...] Kohlenberg from Florida (http://www.contractorblabblog.com) responded to Tuesday’s newsletter advocating joint ventures and co-operative marketing strategies with this email, which he has given me permission to publish. Hello Mark and a great article on JV [...]

]]> Comment on The Construction Marketing Ideas book by Your own copy of the Construction Marketing Ideas Book | Construction Marketing Ideas http://www.constructionmarketingideas.com/the-construction-marketing-ideas-book/comment-page-1/#comment-1165 Your own copy of the Construction Marketing Ideas Book | Construction Marketing Ideas Fri, 27 Aug 2010 10:46:40 +0000 http://www.constructionmarketingideas.com/?page_id=1579#comment-1165 [...] The Construction Marketing Ideas book [...] [...] The Construction Marketing Ideas book [...]

]]> Comment on “‘Free’ With Strings Attached” — Reactions and response by Omega 3 Supplements http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/free-with-strings-attached-reactions-and-response/comment-page-1/#comment-1163 Omega 3 Supplements Wed, 25 Aug 2010 23:48:54 +0000 http://www.constructionmarketingideas.com/?p=2811#comment-1163 Nothing more annoying than seeing that something is free, but finding out that there is a real cost involved. Nothing more annoying than seeing that something is free, but finding out that there is a real cost involved.

]]> Comment on “‘Free’ With Strings Attached” — Reactions and response by “'Free' With Strings Attached” — Reactions and response … | E-Commerce world news, ecommerce best solution, online e commerce platform http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/free-with-strings-attached-reactions-and-response/comment-page-1/#comment-1162 “'Free' With Strings Attached” — Reactions and response … | E-Commerce world news, ecommerce best solution, online e commerce platform Wed, 25 Aug 2010 10:52:12 +0000 http://www.constructionmarketingideas.com/?p=2811#comment-1162 [...] See the article here: “'Free' With Strings Attached” — Reactions and response … [...] [...] See the article here: “'Free' With Strings Attached” — Reactions and response … [...]

]]> Comment on The Construction Marketing Ideas book by “‘Free’ With Strings Attached” — Reactions and response | Construction Marketing Ideas http://www.constructionmarketingideas.com/the-construction-marketing-ideas-book/comment-page-1/#comment-1160 “‘Free’ With Strings Attached” — Reactions and response | Construction Marketing Ideas Wed, 25 Aug 2010 07:14:38 +0000 http://www.constructionmarketingideas.com/?page_id=1579#comment-1160 [...] The Construction Marketing Ideas book [...] [...] The Construction Marketing Ideas book [...]

]]> Comment on “Free” . . . with strings attached by “‘Free’ With Strings Attached” — Reactions and response | Construction Marketing Ideas http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/free-with-strings-attached/comment-page-1/#comment-1159 “‘Free’ With Strings Attached” — Reactions and response | Construction Marketing Ideas Wed, 25 Aug 2010 07:10:00 +0000 http://www.constructionmarketingideas.com/?p=2775#comment-1159 [...] posting on the the challenges of providing your expertise  and skills for free (“Free” . . . with strings attached) last week resulted in some interesting [...] [...] posting on the the challenges of providing your expertise  and skills for free (“Free” . . . with strings attached) last week resulted in some interesting [...]

]]> Comment on HARO — An Intriguing media publicity resource by Melissa Brumback http://www.constructionmarketingideas.com/http:/www.constructionmarketingideas.com/haro-an-intriguing-media-publicity-resource/comment-page-1/#comment-1157 Melissa Brumback Tue, 24 Aug 2010 22:40:45 +0000 http://www.constructionmarketingideas.com/?p=2806#comment-1157 I've enjoyed doing the occasional HARO thing for awhile now. I delete most of the emails, but when I've got some time I'll read and see if anything is applicable. Every now and then I find something useful. It is also great as a resource. I used it once to get marketing feedback and ideas for a blog post... which resulted in a guest post where I didn't even have to do the work....which was nice. I’ve enjoyed doing the occasional HARO thing for awhile now. I delete most of the emails, but when I’ve got some time I’ll read and see if anything is applicable. Every now and then I find something useful.

It is also great as a resource. I used it once to get marketing feedback and ideas for a blog post… which resulted in a guest post where I didn’t even have to do the work….which was nice.

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