Seven years is an eternity in the Internet era, and we go that far back to trace the roots of the Best Construction Blog competition. The idea: Set out a format to determine the most effective and successful blog in the architectural, engineering and construction industry, and provide some worthy recognition to everyone who enters the competition.
The world has evolved, of course, and now blogs are just one element in the world of content marketing and social media communications. Yet the blog’s importance from a marketing/communication perspective has increased, even though its prominence has declined.
The seeming contradiction explanation relates to the fact that the blog remains the centrepiece of social media AND content marketing. An effective blog demonstrates both your expertise and your connection with your community. Solid blogs provide timely engagement and content that fuels both social media feeds and knowledge-base archives.
The competition format and guidelines continue to combine popular voting from Feb. 1 to March 31 with an independent judging process in April. You can encourage clients, employees, colleagues and social media friends to vote — and popular vote is important, to the extent that the judges will pay most attention for the top vote receivers. However, the judging process allows a well-liked blog, with a diverse audience and lots of useful content, to win the competition even if it doesn’t have the strongest get-out-the-vote campaign.
I’ll review all qualified entries (obviously ‘splogs’ don’ count) and write a positive article, and include hyperlinks in the free Construction Marketing Ideas blog listings. Your blog can serve the residential, association, or business-to-business communities, as long as it relates primarily to the architecture, engineering and construction community. And you can nominate your own blog and as many others as you wish.