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- July 2010 (30)
- 30: The agency-based pay per click solution: Could it work for you? (1)
- 29: Salary vs Commission: Another option (0)
- 28: Receiving and giving the “yes” (0)
- 27: Testimonials: Are you using them effectively? (0)
- 26: How much should you budget for architectural, engineering or construction marketing? (2)
- 25: Creative marketing: The hidden opportunities beckon (0)
- 24: Salary vs commissions: Another look at the issues (1)
- 23: Twitter, LinkedIn, Zynga on future of ads — a Fortune magazine video (1)
- 22: QR and Bluetooth Proximity Marketing: A new era for construction marketing? (0)
- 21: Some thoughts about networking (0)
- 20: Testimonials in your emails: A powerful (and free) idea (1)
- 19: Rebound and Run (1)
- 18: Social media and AEC marketing: How significant is it? (1)
- 17: SMPS Conference – Day 2 (1)
- 16: The long day (0)
- 15: SMPS Day 1 (0)
- 14: Testing the client experience (0)
- 13: On our way to Boston (0)
- 12: Seven Steps to Reconnect (1)
- 11: Who is the boss? (0)
- 10: “We don’t really need to market” — really? (3)
- 09: Free or fee: The generosity paradox (0)
- 08: Testimonials: How to gather them (1)
- 07: The adventurous spirit and the “real world” (0)
- 06: Travelling to learn (0)
- 05: Independence Day (plus 1 or 4) (1)
- 04: The upcoming Webinar (0)
- 03: Vacation (0)
- 02: Some essential tips for blogging success (1)
- 01: Emotions, choice and reason in Construction Marketing (1)
- June 2010 (30)
- 30: Magic answers (0)
- 29: Your own ideas laboratory (0)
- 28: Construction marketing: relationships and co-operation are essential for success (1)
- 27: When 526 words is worth an image (0)
- 26: Creativity, charity and construction marketing (0)
- 25: Opportunity knocks with a positive attitude (0)
- 24: My mistake (2)
- 21: Three approaches to construction marketing: Which applies to you? (0)
- 20: Why is so much construction advertising so bad? (0)
- 19: Do your consumers really want what you are providing? (0)
- 18: Media pubicity: selling and buying (1)
- 17: Another Construction Marketing Ideas review (I’m blushing) (0)
- 17: Looking at your business: Why are you doing it? (0)
- 16: Authenticity: Can you fake it until you make it? (1)
- 16: Construction Marketing Ideas: The Design and Construction Network Webinar (0)
- 15: Communications/marketing consultants with talent (0)
- 14: Should you offer/pay referral fees, and if so, how much? (0)
- 13: Competitive intelligence in the AEC community: Your observations invited (1)
- 12: The “reversal” story and mirror principle: Is the truth the opposite of what you hear or see, or does it reflect it? (0)
- 11: Facebook and Construction Marketing (1)
- 10: Design and Construction Report: In Print (0)
- 09: Price, value and construction marketing: The paradox (0)
- 08: Adding extra steps: Enhancing your construction marketing relationships (0)
- 07: Truth and perception: The minefield of prejudice, politics and branding in Construction Marketing (0)
- 06: The new look for Construction Marketing Ideas (0)
- 05: Publicity secrets and techniques — a rescheduled Webinar (0)
- 04: Crisis management and construction marketing (0)
- 03: Construction Marketing Ideas, a California maid service and a Swedish heavy metal rock band: Our common experience (0)
- 02: When things go wrong . . . (0)
- 01: The (marketing) cost and value of steady income (0)
- May 2010 (32)
- 31: Discovering the better way (and why the wrong way is sometimes right) (0)
- 30: Your three media publicity secrets (0)
- 29: Integrity: Costs and Rewards (0)
- 28: Puzzling Problems (0)
- 27: The Internet’s wild frontiers: A cautionary tale (1)
- 26: Putting out a fire (0)
- 24: More evidence about the marketing power of follow-up inspections (0)
- 24: Contradictory advice: Where to turn? (0)
- 23: When to give … when to sell (0)
- 22: Constructive complements and criticism: When and how to speak your mind (1)
- 21: This marketing guru needs your help (2) (0)
- 20: This marketing guru needs your help (3)
- 19: Can we change our memories? (0)
- 18: About co-operation and media publicity (0)
- 17: Buying or earning marketing power: Which route is more effective? (0)
- 16: The Construction Marketing Association: Site is active (0)
- 15: Remodelcrazy.com reviews Construction Marketing Ideas (0)
- 15: Quick fixes and bad (or good) solutions: Finding the answers (0)
- 14: Should you consider “supplier satisfaction” as well as “client satisfaction” in your marketing? (1)
- 13: Marketing and technical proposals: Who should be responsible? (3)
- 12: Listening and learning (0)
- 11: How to increase company performance through increased co-operation: A webinar. (0)
- 10: Go-Givers Sell More (or generosity of spirit and action pave the way to long-term success in marketing) (0)
- 09: When to measure, when to listen (0)
- 08: How much would you pay for a lead? (0)
- 07: The spirit of generosity — and the pragmatism of business (0)
- 06: Giving, taking, selling, buying (0)
- 05: Some quick construction marketing ideas (1)
- 04: Shifting course: Can we find another strategy? (2)
- 03: Looking back . . . looking forward (0)
- 02: The Art and Science of Publicity: Another look (0)
- 01: Marketing thoughts: When showing your warts really helps (0)
- April 2010 (30)
- 30: Did I speak too soon? (1)
- 29: 11,000 to one (2)
- 28: Blogging success: Design and Construction Report published (0)
- 27: Longer-term perspectives: Your values and your business (0)
- 26: Remembering Sonny Lykos (0)
- 25: Bad and good marketing (0)
- 24: Experimenting: Risks and Rewards (0)
- 23: The clients aren’t always right (are they?) (0)
- 22: When things g(r)o(w) wrong . . . (0)
- 21: Three rules for construction marketing success (for non marketers) (1)
- 20: The curse of a strong brand (2)
- 19: Inspiration and perspiration in construction marketing (0)
- 18: Who says the AEC bidding world is fair? (0)
- 17: The timelessness of core values and perspectives (0)
- 16: The opportunities and perils of dishonesty (0)
- 15: When “disaster” strikes: Choices and back-up (0)
- 14: The numbers game, relationships or both (3) (0)
- 13: The numbers game, relationships or both (2) (0)
- 12: The numbers game, relationships . . . or both (0)
- 11: The Construction Marketing Ideas book (1)
- 10: Rock stars, genius and social networking for construction marketing (3)
- 09: What (really) is your best construction marketing idea? (0)
- 08: The best blogs: What lies under the surface? (0)
- 07: Wooden (and other creative) business cards: Worthy of consideration (0)
- 06: Measuring construction marketing social media return on investment (ROI) (1)
- 05: Are we (should we be) one trick ponies? (0)
- 04: Great idea, wrong approach (maybe) (3)
- 03: The two solitudes of construction marketing — can you cross the divide? (0)
- 02: Extreme moments and construction marketing (0)
- 01: How to get it all wrong with construction marketing (0)
- March 2010 (35)
- 31: Consistent marketing: Thinking (again) beyond relying on referrals (0)
- 30: Emailed newsletters: The opportunity and challenge (0)
- 29: Socialtegic: Social marketing for the AEC industry (2)
- 28: Getting it right: The virtuous cycle (0)
- 27: Controversy sells (but do you want to risk it?) (0)
- 26: Testing your assumptions: A marketing lesson (0)
- 26: Your employees and Construction Marketing (0)
- 25: Construction marketing — In or out of isolation? (0)
- 24: Construction Marketing: The advantages (and dangers) of “relying on . . .” (0)
- 24: The Book: Amost there (0)
- 23: The marketing (and business) reality check: How do you know when you are on the right (or wrong) track? (0)
- 22: Marketing: Not-so-hidden costs (0)
- 21: Some Word of Mouth Marketing Resources (0)
- 20: Changing course (0)
- 19: Secrets (really) of really good and really bad Construction Marketing (0)
- 18: A survey . . . (0)
- 18: Looking back and forward (and catching the present) (1)
- 17: The strengths and limits of co-op advertising (1)
- 16: Voicemail, communications and selling (1)
- 15: How much are our services worth? (0)
- 14: Brand building, destruction and restoration (0)
- 13: Marketing, buying and selling (0)
- 13: Some days it is easy, some days it is hard (0)
- 12: “Referral Sale” results (0)
- 11: The 12-hour referral sale (0)
- 10: Referral incentives do not need to be expensive to be effective (0)
- 09: Contrary thinking: When to go for it (0)
- 08: The power of positive (and negative) thinking (1)
- 07: The opportunities and perils of hard public bidding (2)
- 06: Experience and consulting (0)
- 05: The Ontario Construction Report Readers’ Choice Awards — another popularity contest (0)
- 04: Did we really vote for the Best Construction Blog? (3)
- 03: The Metrics of the Best Construction Blog Competition (0)
- 02: The Best Construction Blogs and Forums (2)
- 01: Reaching your dreams (0)
- February 2010 (32)
- 28: Best Blog Competition: One day extension (0)
- 28: Responsibility, respect and recognition: Three foundations for Construction Marketing success (0)
- 27: We are shaped by our genes and environment. So are our current and potential clients. (0)
- 26: Home Stretch for Best Construction blog competition (0)
- 26: (0)
- 25: Recognizing values (0)
- 24: The “best blogs” without the most votes (0)
- 23: We are unique (3)
- 22: Competitions (0)
- 21: A new Construction Marketing Association? (1)
- 21: Fast food, “fast marketing” (0)
- 20: The counterintuitive approach: When wrong is right (0)
- 19: Others’ great ideas (I’m not the only person in the world with a brain . . . really) (0)
- 18: The Best Construction Blog competition: An update (0)
- 17: Humility: The dangers of marketing over-kill and presentation under-preparation (4)
- 16: Have you ever achieved your dreams? (0)
- 15: Taking your construction business to the next level (0)
- 14: The four approaches to Construction Marketing (0)
- 13: Game rules and winning — some additional thoughts (0)
- 12: The best construction blog competition: Game rules and winning (0)
- 11: The power of relationships in marketing (and taking risks with new relationships) (0)
- 10: Is it good manners to ask for referrals? (2) (2)
- 09: Is it good manners to ask for referrals? (0)
- 08: The Design and Construction Report: Some thoughts (1)
- 07: Cross platform posting (0)
- 07: Can you cheat your way to the top? (Do you need to cheat to survive?) (0)
- 06: The hard and easy way to market successfully (0)
- 05: Insights (0)
- 04: Time, money and value (0)
- 03: Best blog and forum competition: Update (0)
- 02: Newsletters, blogs, books . . . (0)
- 01: The tough test (0)
- January 2010 (35)
- 31: The Construction Marketing Ideas book: Nearing publication (0)
- 30: What is the best way to communicate? (0)
- 29: The secret of breaking in — Creative ‘risk’ taking (1)
- 28: The proper care and feeding of clients (0)
- 27: Heading to Washington . . . (0)
- 26: Marketing in tough times (0)
- 25: Marketing compatibility: Doing what you (and your current and potential clients) enjoy (0)
- 24: Craig Park’s blog (0)
- 24: The packaged introduction (0)
- 23: The qualifying process: Humanizing the initial connection (1)
- 22: Warming up, why? (0)
- 22: Original thought: Sharing or stealing? (0)
- 21: The Construction Writers Association — A useful resource (0)
- 21: Cold calls, ever (2)? What not do. (0)
- 20: Cold calls, ever? (0)
- 19: Creative risk: The smell test (0)
- 18: Passion, priorities and discipline (delayed gratification) (0)
- 17: Social media (paid) advertising: Does it work? (0)
- 16: Blogging: The business challenge (2)
- 15: Remodelcrazy.com rises in forum rankings (0)
- 15: The lost (and rediscovered) business year: Survival, creativity, values and systems (0)
- 14: Making the “Cold, Hard Truth” work for you (0)
- 13: The Cold, Hard Truth (1)
- 12: Social media and marketing to subcontractors and suppliers (0)
- 11: The eight signals of online trust (0)
- 10: Trust, relationships, metrics and construction marketing (1)
- 09: Social Networking and Construction Marketing: Can you have 500 (or 5,000) friends online? (0)
- 07: When to (and when not to) break out of your niche (0)
- 07: Best blog and forum competition: Early results (0)
- 06: Less you, more them? (0)
- 05: Can you have 500 (or 5,000) friends? (0)
- 04: Construction Marketing: The multi-media Do-it-yourself (DIY) program (0)
- 03: Expectations and results (2)
- 02: Business challenges: Quick answers (0)
- 01: Your 12 New Years visions (revisited) (0)
- December 2009 (28)
- 31: Best Blogs and Forums competition heats up (0)
- 30: Getting your price: Can you de-link financial responsibility from purchase decsion-making? (0)
- 29: Your Design and Construction Report career opportunity (0)
- 29: Competitive Advantage (U.K.) Resources (2)
- 28: U.K. construction marketing group (0)
- 27: Best Construction Blog — Early Results (0)
- 26: More progress (0)
- 26: Progress to the switch-over (1)
- 25: Christmas Construction Marketing Ideas blog updates (0)
- 24: The Best Blog competition (and getting this blog ready) (1)
- 23: A useful blog (0)
- 22: Getting started with marketing (0)
- 21: Construction marketing paradoxes (0)
- 20: Taking your construction business to the next level (0)
- 19: The Linkedin.com Construction Marketing Ideas Group: 131 members in one day (0)
- 17: Measuring your success (0)
- 17: The week before Christmas . . . (0)
- 15: How has the recession affected your business — Some additional responses (2)
- 14: How has the recession affected your business? – Some responses (1)
- 13: The recession: How is it affecting you? (0)
- 12: Preparing for change (0)
- 09: The Home Renovation Show Official Show Guide (0)
- 08: Triangle and Charlotte Construction News: Some useful recession-fighting ideas (0)
- 07: Contradictions (0)
- 06: Culture clashes (1)
- 05: Your favourite construction industry blog (0)
- 04: Construct Canada video (0)
- 03: Construct Canada 2009 Day 1 (0)
- November 2009 (6)
- 29: The economy (rock bottom?) (0)
- 20: The best construction industry marketing blog: Nominations open (0)
- 19: Getting things done (0)
- 15: The Design and Construction Report — Fall edition (0)
- 10: Longshots and dreams (1)
- 09: About Public-Private Partnerships (0)
- October 2009 (1)
- September 2009 (3)
- 12: The best online sales test (0)
- 11: Referrals and Finders Fees (0)
- 06: The book, the blog and Twitter (0)
- August 2009 (3)
- July 2009 (3)
The Construction Marketing Ideas Blog originated on a blogger.com website, and you can search entries dating back to 2006 there. To find this site, just Google “construction marketing ideas”. It has first place. (I’m not hyperlinking to it here as the goal is to ultimately move THIS blog to the top spot.
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