It’s a frustrating evening, after a long day. We’ve successfully published our Chicago magazine’s second edition. It looks quite good and certainly has some worthy content.
While the magazine can be read now on page turning software, we also need to publish the individual stories on the Chicagoconstructionnews.com website. Advertisers and readers want to link to the relevant stories, a good thing.
Trouble is: Our management and editing control systems aren’t perfect here. There are many proofreading and review edit changes from the time the original story file enters our system, until it is printed. But what happens when I post the “original” — wrong — text?
The world won’t come to an end. We can hide the inaccurate stories until they are edited or we can access files (through converted PDF documents) that reflect the final product. And we’ll introduce systems to automate and manage (and delegate) this work for future issues. The end-product will reflect well on the business and advertisers, and be enjoyable to read.
Of course, in business and marketing, things don’t go right all the time — and there are frustrating and annoying mis-steps. We can learn how to do our work better.